Privacy Policy

LifeTended is an independent website operated by Nora Calven. Questions about this Privacy Policy or the handling of information connected with the site can be sent to [email protected].

LifeTended does not require visitors to create an account, subscribe to an email list, or submit personal information to read the site.

If you contact LifeTended by email, the information you provide may include your name, email address, message, article URL, and any other details you choose to include. This information is used to read and respond to your message, investigate corrections, address concerns, and maintain relevant correspondence.

Email correspondence may remain in the email account for as long as reasonably necessary for those purposes. It is not added to a marketing list or sold to another party.

When you visit LifeTended, the site and the services used to operate it may automatically receive technical and usage information.

Depending on your browser, location, consent choices, and the services active on the page, this information may include:

LifeTended does not intentionally send names, email addresses, medical information, or other directly identifying information to Google Analytics.

LifeTended uses Google Analytics to understand how visitors find and use the site. This helps identify which pages are useful, where visitors experience problems, and how the site performs across different devices.

Google Analytics may use first-party cookies and similar technologies to distinguish users and sessions. Depending on the site configuration and your consent choices, Google Analytics may process information such as page activity, session statistics, approximate location, browser, and device information.

You can limit analytics cookies through the consent controls shown on the site, when available, or through your browser settings. Google also provides a Google Analytics opt-out browser add-on.

LifeTended uses Google AdSense to display advertisements. Third-party advertising vendors, including Google, may use cookies, local storage, web beacons, IP addresses, and similar technologies to serve, measure, limit, and report advertisements.

Google and its advertising partners may use advertising cookies to show ads based on your visits to LifeTended or other websites. Depending on your location, consent choices, and Google settings, advertisements may be personalized or non-personalized.

Personalized ads may use previously collected information, such as browsing activity, general interests, approximate location, or demographic information, to influence which ads are displayed. Non-personalized ads are based primarily on contextual information, but cookies or similar identifiers may still be used for purposes such as frequency control, security, fraud prevention, and aggregated reporting.

You can review or change Google advertising preferences through Google My Ad Center. Additional opt-out information may be available through YourAdChoices.

Where required, LifeTended displays a consent message that allows visitors to make choices about advertising, analytics, cookies, and related data processing.

You may also block or delete cookies through your browser settings. Blocking cookies may affect advertising preferences, analytics measurement, saved consent choices, and certain site functions.

Some privacy choices apply only to the browser or device on which they were made. Clearing cookies, changing browsers, or using another device may require you to make those choices again.

Google processes information collected through Google Analytics and Google AdSense under its own terms and privacy practices. LifeTended does not control every cookie, identifier, data-retention period, or processing decision used by those services.

You can learn more about how Google processes information from websites that use its services by visiting How Google uses information from sites or apps that use its services and Google’s Privacy Policy.

Visitors in the European Economic Area, the United Kingdom, and Switzerland may be shown a consent message before certain advertising or analytics technologies are used.

Depending on applicable law and the circumstances of the processing, you may have rights to request access to personal data, correction of inaccurate data, deletion, restriction of processing, data portability, or an objection to certain processing. You may also be able to withdraw consent after it has been given.

Consent choices relating to Google advertising may be handled through a Google-certified consent management platform. Google and other participating advertising providers may process information under the purposes and legal bases disclosed in that consent interface.

To submit a request concerning information handled directly by LifeTended, email [email protected]. Additional information may be requested when reasonably necessary to verify your identity and locate the relevant information.

Residents of California and certain other US states may have privacy rights when an applicable state law covers the website or the processing activity in question.

Depending on the law, these rights may include requesting information about personal data collected, requesting access, correction, or deletion, and opting out of certain sales, sharing, profiling, or targeted advertising.

LifeTended does not sell personal information in exchange for money. However, the use of third-party advertising technologies may be treated as a “sale,” “sharing,” or targeted advertising under some state privacy laws, even when no money is exchanged for a visitor’s information.

Advertising and privacy choices may be available through the consent or privacy control displayed on the site, through Google’s advertising controls, or through legally recognized browser-based preference signals where supported.

To submit a privacy request, email [email protected]. LifeTended will not discriminate against a visitor for exercising a privacy right provided by applicable law.

Information handled directly by LifeTended is retained only for as long as reasonably necessary to respond to messages, investigate corrections, operate and secure the site, resolve disputes, or meet legal obligations.

Third-party providers determine their own retention periods for information processed through their services. Their current terms, controls, and privacy documentation should be reviewed for details.

Reasonable administrative and technical measures are used to protect information handled directly by LifeTended. However, no website, email system, internet transmission, or storage service can be guaranteed to be completely secure.

LifeTended may link to external websites for research, product information, institutional guidance, or additional context. Those websites operate under their own privacy policies and data practices. LifeTended is not responsible for how an external site collects or uses information after you leave this website.

LifeTended is written for adults and is not directed to children under the age of 13. The site does not knowingly request or collect personal information directly from children under 13.

If you believe that a child under 13 has sent personal information directly to LifeTended, email [email protected] so the situation can be reviewed and the information deleted when appropriate.

This Privacy Policy may be revised when the site’s services, advertising tools, analytics setup, legal obligations, or information practices change.

When a meaningful revision is made, the updated date at the top of this page will be changed. The revised policy becomes effective when it is published on this page unless a different effective date is stated.

For questions about this Privacy Policy or a request concerning information handled directly by LifeTended, email [email protected].